On-Demand Courses
On-Demand Courses
Joyful Email Marketing
Joyful Email Marketing
After completing this 90-minute course, you will immediately be able to:
- Create a joyful, relationship-driven email strategy that builds trust, captivates your audience, and boosts your revenue.
- Deep-dive into the best email practices that make it joyful for you–and your audience.
- Understand the 6 types of content to include in your email marketing plan, so you keep it fresh and mix it up!
- Learn how to develop the know, like, and trust factor using your Content Personality®, so your email marketing creates the results you desire.
- Discover why owning your data and contacts is the best form of marketing to date.
- This course includes a full-color workbook to guide you through the content.
After completing this 90-minute course, you will immediately be able to:
- Create a joyful, relationship-driven email strategy that builds trust, captivates your audience, and boosts your revenue.
- Deep-dive into the best email practices that make it joyful for you–and your audience.
- Understand the 6 types of content to include in your email marketing plan, so you keep it fresh and mix it up!
- Learn how to develop the know, like, and trust factor using your Content Personality®, so your email marketing creates the results you desire.
- Discover why owning your data and contacts is the best form of marketing to date.
- This course includes a full-color workbook to guide you through the content.
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Magnetic Messaging
Magnetic Messaging
After completing this 3-session (90 minutes each) course, you will immediately be able to improve your messaging so you call in the right clients and create a demand for your services using your unique Content Personality®.
- Session 1: You will discover the psychological impact (both subconscious and conscious) that your current messaging has on your audience. You’ll see how to shift your messaging, so that your ideal clients TAKE ACTION and reach out to work with you.
- Session 2: You will learn how to create a DEMAND for your services. This happens when you understand the 6 content marketing frameworks that do the “heavy lifting” of sales and marketing for you!
- Session 3: You will learn how to leverage your unique Content Personality® type, so your marketing is energetically aligned with how you best show up and serve. This is all about simplification!
- This course includes a full-color workbook to guide you through the content.
After completing this 3-session (90 minutes each) course, you will immediately be able to improve your messaging so you call in the right clients and create a demand for your services using your unique Content Personality®.
- Session 1: You will discover the psychological impact (both subconscious and conscious) that your current messaging has on your audience. You’ll see how to shift your messaging, so that your ideal clients TAKE ACTION and reach out to work with you.
- Session 2: You will learn how to create a DEMAND for your services. This happens when you understand the 6 content marketing frameworks that do the “heavy lifting” of sales and marketing for you!
- Session 3: You will learn how to leverage your unique Content Personality® type, so your marketing is energetically aligned with how you best show up and serve. This is all about simplification!
- This course includes a full-color workbook to guide you through the content.
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How to Become and In-Demand Brand
How to Become and In-Demand Brand
After completing this 90 minute course, you will immediately be able to align your marketing with your unique strengths, simplify your marketing message, and be on the path to growing a trusted brand that attracts consistent clients and referrals.
- Understand how to leverage your unique Content Personality® type, so your marketing is energetically aligned with how you best show up and serve. This is all about simplification–and doing LESS marketing.
- Discover if the words/communication you are currently using is building trust and credibility in your brand–or diminishing it.
- Learn how the words you are using in your messaging create an emotional reaction that either secures the sale–or loses it.
- This course includes a full-color workbook to guide you through the content.
After completing this 90 minute course, you will immediately be able to align your marketing with your unique strengths, simplify your marketing message, and be on the path to growing a trusted brand that attracts consistent clients and referrals.
- Understand how to leverage your unique Content Personality® type, so your marketing is energetically aligned with how you best show up and serve. This is all about simplification–and doing LESS marketing.
- Discover if the words/communication you are currently using is building trust and credibility in your brand–or diminishing it.
- Learn how the words you are using in your messaging create an emotional reaction that either secures the sale–or loses it.
- This course includes a full-color workbook to guide you through the content.
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The Scalable Business Model
The Scalable Business Model
After completing this 90 minute course, you will immediately be able to pinpoint costly bottlenecks in your business, prioritize growth areas, and better understand how to scale smoothly while preserving profit, efficiency, and creative energy.
- Where to focus your energy and resources as you expand into your next phase of business growth.
- How to go about this without wasting time and money, hiring too much team, or reducing your profit margins.
- How to ensure your creative reserves REMAIN FULL: When you have a framework for “scaling thinking”, you will experience faster growth, less headaches, and reduced friction that slows everything down.
- This course includes a full-color workbook to guide you through the content.
After completing this 90 minute course, you will immediately be able to pinpoint costly bottlenecks in your business, prioritize growth areas, and better understand how to scale smoothly while preserving profit, efficiency, and creative energy.
- Where to focus your energy and resources as you expand into your next phase of business growth.
- How to go about this without wasting time and money, hiring too much team, or reducing your profit margins.
- How to ensure your creative reserves REMAIN FULL: When you have a framework for “scaling thinking”, you will experience faster growth, less headaches, and reduced friction that slows everything down.
- This course includes a full-color workbook to guide you through the content.
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JoyFueled Marketing Plan
JoyFueled Marketing Plan
After completing this 90 minute course, you will immediately be able to create a customized, sustainable quarterly JoyFueled™ Marketing Plan that aligns with your values and turns interested prospects into clients.
- Map out the 4 steps of your organic Joy Fueled™ Marketing Plan that help you move an interested prospect to a signed client. We will take you step by step through the Joy Fueled™ Marketing Plan framework that has resulted in millions of dollars in sales for ourselves and our clients.
- Outline YOUR customized simple, sustainable, and repeatable Joy Fueled™ Marketing Plan to use in your business. This plan will be tailored JUST FOR YOU, because when your organic marketing plan is based on your lifestyle values and your Content Personality®, this is where marketing success happens!
- Understand why focusing on growing your email list and nurturing your email community is more important now than ever in today’s online market place. Remember, it is never too late to start, reengage, and/or prioritize email marketing for your business–it is literally THE MOST sustainable and profitable form of marketing ever.
- This course includes a full-color workbook to guide you through the content.
After completing this 90 minute course, you will immediately be able to create a customized, sustainable quarterly JoyFueled™ Marketing Plan that aligns with your values and turns interested prospects into clients.
- Map out the 4 steps of your organic Joy Fueled™ Marketing Plan that help you move an interested prospect to a signed client. We will take you step by step through the Joy Fueled™ Marketing Plan framework that has resulted in millions of dollars in sales for ourselves and our clients.
- Outline YOUR customized simple, sustainable, and repeatable Joy Fueled™ Marketing Plan to use in your business. This plan will be tailored JUST FOR YOU, because when your organic marketing plan is based on your lifestyle values and your Content Personality®, this is where marketing success happens!
- Understand why focusing on growing your email list and nurturing your email community is more important now than ever in today’s online market place. Remember, it is never too late to start, reengage, and/or prioritize email marketing for your business–it is literally THE MOST sustainable and profitable form of marketing ever.
- This course includes a full-color workbook to guide you through the content.
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Meet Your Mentors
M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their joyful marketing strategies, including the Content Personality® Wheel. They specialize in teaching their clients how to create values-driven, organic marketing oozing with integrity, so that they call in their perfect-fit clients with a simple, sustainable, and joyful marketing plan.
Shannon is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of marketing and business strategy. She has been called “The Queen of Organic Marketing”, growing nearly a $1 million dollar/year brand with zero ad spend and high profitability. Her expertise has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher.
Amy, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.
Shannon is the founder of Joyful Business Revolution™, the Co-Founder the Content Personality® Club, and a sought after expert in the world of marketing and business strategy. She has been called “The Queen of Organic Marketing”, growing nearly a $1 million dollar/year brand with zero ad spend and high profitability. Her expertise has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher.
Amy, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.